I was meeting with a new client today and we discussed how they were implementing affiliate marketing. They had done the traditional banner implementation; nothing wrong, but it wasn’t producing any income for them. I asked if they were capturing their affiliate prospects information and they said “it’s not allowed.” I probed more to find out what they meant by that and they were referring to using some sort of sketchy technology in an attempt to capture peoples information. I certainly wasn’t talking about that.
I explained to them how they could simply link to a page on their website that pre-sold the offer, but put an email capture between the visitor and the offer, where the visitor had to give their name and email address to go further. Is that allowed? ABSOLUTELY. In fact, if you implement this strategy you will sell more as an affiliate because not only will you be able to promote your original offer, but you will be building niche lists to promote to.
Will some people choose to not give their info? Yes, and they are the same people who currently aren’t buying, so it’s not a loss. The people you register will be specifically interested in your offer. Your job is to be professional and not spam them by sending them crap, or anything not related to what they signed up for. That’s what gives affiliate marketers a bad name, and in fact what gives legitimate email marketing a bad rap.
What Should You Do?
1. Identify your best affiliate offer (start with one) and ideally in a niche / industry that you really enjoy.
2. Come up with 5 bullet points of features or benefits you can give the prospect in relation to the product or service. For example, if you are selling a travel ebook, your bullets might look like this:
- Would you like to learn how to pay less for your travel?
- Would you like to learn travel secrets used by thousands of people worldwide to get FREE travel?
- Find out how a travel agent can still be your best friend even in light of Internet travel deal.
- Much, Much, more!
Close it by asking them to leave their name and email address and have the landing page go right to your offer. Don’t make them verify their email before they see the offer; you will lose them.
3. I recommend using Aweber as your email marketing provider. If you have another one you like, that’s fine, I just prefer Aweber for affiliate marketing.
So there you have it. Three simple steps to improving your affiliate marketing conversion rates. If you need assistance in integrating this into your website, please contact me and I will be happy to assist you.